Shopper Marketing Manager - Remote

Overview

The Shopper Marketing Manager is a crucial member of the sales team at Vital Farms, responsible for developing and executing retailer-specific shopper tactics and campaigns that drive growth.

In Short

• Collaborate with sales and marketing teams to build effective shopper marketing plans.
• Manage retailer shopper marketing and e-commerce programs.
• Develop partnerships with retailer marketing contacts.
• Perform post-campaign analyses and implement optimizations.
• Provide quarterly reports on marketing performance.
• Identify competitive trends to enhance marketing capabilities.
• Drive recommendations for in-store and online tactics.
• Act as a champion for shopper marketing within the organization.

Requirements

• 5+ years of experience in CPG Marketing/Sales/Shopper.
• Bachelor's degree preferred.
• Experience with shopper campaigns at major retailers.
• Understanding of various marketing channels (digital, social, etc.).
• Ability to travel 10-20% for meetings and events.
• Strong analytical and problem-solving skills.
• Proficient in Microsoft Office Suite.
• Excellent interpersonal and communication skills.

Benefits

• Remote work environment.
• Competitive pay and benefits.
• Generous 401(k) contributions.
• Free products and discounts.
• Professional development opportunities.