Lifecycle Marketing Manager - Remote

Overview

Vidyard is seeking a talented and driven Lifecycle Marketing Manager to join our Marketing team. You’ll play a key role in creating and optimizing customer journeys across the entire lifecycle to drive engagement, loyalty, and revenue growth.

In Short

• Design and implement lifecycle marketing strategies.
• Map out the customer journey for self-serve and sales-assisted users.
• Develop and execute targeted multi-channel campaigns.
• Leverage data to segment users based on behavior.
• Collaborate with Sales, Product, and Customer Success teams.
• Monitor campaign performance and key metrics.
• Develop strategies to improve customer retention.
• Utilize marketing automation platforms and CRM systems.
• Ensure proper integration of tools for campaign execution.
• Drive engagement, conversion, and retention.

Requirements

• 4-6 years of experience in lifecycle or growth marketing.
• Strong understanding of PLG and SLG models.
• Proven track record of executing data-driven campaigns.
• Hands-on experience with marketing automation tools.
• Excellent analytical skills.
• Strong project management and communication skills.
• A customer-obsessed mindset.

Benefits

• Flexible hours and unlimited vacation.
• Competitive salary and comprehensive benefits.
• Mental health support and wellness programs.
• Enhanced parental leave benefits.
• Paid volunteer hours for community support.
• Annual allowance for professional development.
• Flexibility to choose your workspace.