Director, Demand Generation - Remote

Overview

Vidyard empowers every sales rep to perform like a top performer by bringing the power of personalized video outreach at scale. Through scalable solutions like AI Avatars and Video Messages, Vidyard enables reps to break through the noise, engage high-intent prospects, and accelerate deal velocity—all while helping sales teams gain more face-time with prospects and customers in a remote selling world. Join Vidyard and help us create the future of productive relationships between buyers and sellers!

In Short

• Own the strategy, execution, and optimization of demand generation initiatives.
• Drive scalable, predictable, and repeatable pipeline growth programs.
• Manage a high-performing demand generation team.
• Collaborate with cross-functional teams like product, sales, and marketing.
• Utilize data-driven insights to improve campaign performance.
• Implement lead generation programs and develop effective lead nurturing.
• Establish and monitor key performance indicators (KPIs).
• Plan and manage the demand generation budget.
• Develop ABM strategies for high ACV land and expand deals.
• Work closely with RevOps and Data teams for funnel measurement.

Requirements

• 8+ years of experience in demand generation or related field.
• 5+ years of people management experience.
• Strong leadership and communication skills.
• Proven track record of measuring and improving demand generation effectiveness.
• Experience in hybrid product-led and sales-led businesses.
• Proficiency in marketing automation and CRM software.
• Strong analytical skills and data-driven decision-making.
• Knowledge of sales and digital marketing techniques.
• Excellent communication and collaboration skills.
• Ability to prioritize and manage multiple tasks.

Benefits

• Flexible hours and unlimited vacation.
• Competitive salary and comprehensive benefits.
• Mental health support and wellness programs.
• Enhanced parental leave benefits.
• Paid volunteer hours and Employee Resource Groups.
• Annual allowance for professional development.
• Flexibility to choose your workspace.