Director of Digital Strategy - Remote

Overview

Vi is the market-leading Enterprise-AI platform for health, serving some of the world’s largest health organizations—from Fortune 500 healthcare providers to pharma and consumer brands—helping them maximize acquisition, enrollment, engagement, retention, and health outcomes. Vi’s platform is backed by $125M+ in R&D, serving over 175 million members daily and growing.

We are seeking a highly strategic and performance-driven Director of Digital Strategy to lead our paid social media initiatives across platforms, with a primary focus on Meta (Facebook/Instagram).

In Short

• Lead paid social media initiatives across various platforms.
• Oversee planning, execution, optimization, and analysis of social ad campaigns.
• Manage a team of paid social strategists.
• Develop media plans focused on performance metrics.
• Oversee paid media budgeting and client-specific budgets.
• Work cross-functionally with creative and analytics teams.
• Manage testing frameworks and audience segmentation strategies.
• Produce and present detailed reporting on campaign performance.
• Stay updated on social media advertising trends.
• Support business development with strategic insights.

Requirements

• 7+ years of digital marketing experience, with 5+ years in paid social media.
• 3+ years in a digital agency environment.
• Deep expertise in Meta Ads Manager.
• Strong understanding of tracking methodologies and analytics platforms.
• Proven success managing large media budgets.
• Data-driven mindset with strong analytical skills.
• Experience managing or mentoring a team is preferred.
• Bachelor’s degree in marketing or related field; advanced degree is a plus.

Benefits

• Experience with retail/eCommerce, health & wellness, Pharma, Biomedical and DTC brands is advantageous.
• Familiarity with creative testing frameworks.
• Strong presentation skills for communicating campaign performance.