Media Specialist - Paid Search - Remote

Overview

The Media Specialist is responsible for the setup, execution, and optimization of sophisticated campaign matrices across multiple digital channels, leveraging automated platforms for performance-driven marketing.

In Short

• Manage in-flight campaign performance and optimization across digital channels.
• Setup and launch campaigns using platforms like Google Ads and Meta.
• Analyze campaign metrics and implement optimization strategies.
• Conduct A/B testing and multivariate testing for continuous improvement.
• Ensure compliance with data privacy regulations.
• Collaborate with cross-functional teams for campaign effectiveness.
• Stay updated on industry trends and platform features.
• Communicate insights and performance metrics to stakeholders.
• Utilize data integration for accurate audience targeting.
• Implement cost-per-acquisition modeling for budget control.

Requirements

• Bachelor’s Degree in Marketing, Advertising, Digital Media or related field.
• 3-5 years of experience in paid search or digital marketing.
• Hands-on experience with Google Ads and programmatic DSPs.
• Strong analytical skills and ability to derive insights from data.
• Experience with campaign management tools and automation.
• Knowledge of GDPR and CCPA compliance.
• Certifications in digital advertising are a plus.
• Detail-oriented with strong time-management skills.
• Effective communication skills for technical insights.
• Proactive and results-oriented mindset.

Benefits

• Medical, dental, and vision coverage.
• 401K with company match.
• Generous PTO allowance.
• Life insurance and employee assistance programs.
• Pet insurance.
• Supportive and inclusive work environment.
• Opportunities for professional development.
• Flexible work arrangements.
• Collaborative team culture.
• Celebration of diversity and equal opportunity.