Paid Media Specialist - Remote

Overview

We’re looking for a Paid Media Specialist who is passionate about Paid Search, Display, and Digital Marketing. You’ll help manage a diverse roster of clients, executing and optimizing paid media strategies that drive measurable results.

In Short

• Develop and maintain paid media strategies that drive results for our clients.
• Collaborate with internal team members and external publisher partners to develop strategic media plans across search, programmatic, and social channels.
• Manage all aspects of campaigns, including setup, planning, building, optimizing, and monitoring.
• Work with the analytics team to implement conversion tracking and conduct ad and landing page testing.
• Manage bids and campaign budgets using proprietary tools.
• Analyze campaign performance and provide actionable insights to improve results.
• Prepare and deliver weekly, monthly, and quarterly performance reports to clients.
• Collaborate with SEO and creative teams to enhance campaign performance.
• Communicate with clients on status, timeline, budget, deliverables and performance reporting.
• Stay current with industry trends, tools, and best practices to ensure effective campaign execution.

Requirements

• Minimum 3+ years of hands-on experience managing campaigns in Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads and other paid media platforms.
• Hands-on experience with DSP platforms such as The Trade Desk, SimpliFi, Yahoo DSP, and others.
• Strong analytical skills, with familiarity in tools like Google Analytics or Adobe Analytics.
• Demonstrated experience effectively managing large paid media budgets ($1+ million annual).
• Experience using spreadsheets and bulk editing tools.
• Ability to juggle and prioritize a challenging workload in a fast-paced environment.
• Ability to communicate directly with clients, both verbally and in writing.
• Digital agency experience working with enterprise-level clients.
• Experience using bid management platforms to help optimize campaigns.
• Google Ads, Bing Ads, or Facebook Ads certifications.
• A/B testing experience.
• Understanding of Search Engine Optimization (SEO) best practices.

Benefits

• Healthy work/life balance.
• A creative environment to do the best work of your career.
• An amazing team of developers, designers, marketers, and project managers.
• Paid Parental Leave.
• Paid vacation and sick time off.
• Health, Dental, and Vision insurance.
• Retirement plan with company matching.