Paid Media Specialist - Remote

Overview

The Paid Media Specialist will be responsible for executing full-funnel paid media campaigns across various platforms to drive lead generation and align with revenue goals.

In Short

• Execute paid media campaigns on Google Search, Bing, and social platforms.
• Manage campaign setup, QA, and audience targeting.
• Optimize campaigns based on performance metrics.
• Analyze reports to track KPIs and identify trends.
• Collaborate with regional marketing teams for tailored campaigns.
• Assist in budget tracking and ensure alignment with plans.
• Support A/B testing to improve conversion rates.
• Maintain campaign documentation and dashboards.
• Contribute to process improvements and knowledge sharing.

Requirements

• 1–3 years of experience in paid media campaign execution.
• Proficiency with Google Ads, Bing Ads, and a social platform.
• Understanding of digital marketing metrics and conversion tracking.
• Strong analytical skills and attention to detail.
• Experience with Google Tag Manager and Excel.
• Excellent collaboration and communication skills.
• Ability to work in a fast-paced environment.
• Alignment with company core values.

Benefits

• Remote work flexibility.
• Opportunity to work in a growing team.
• Exposure to global marketing strategies.
• Continuous learning and improvement culture.