Paid Media Specialist - Remote

Overview

Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is not only to create cutting-edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive.

In Short

• Managing Google Ads Campaigns: Launch, monitor, and optimize campaigns across Search, Display, and Video.
• Bottom-of-Funnel Focus: Prioritize conversions that go beyond lead generation, including SQLs, pipeline impact, and closed-won revenue.
• Collaboration with Sales Teams: Partner closely with sales to align on lead quality, refine campaign targeting, and maintain a strong feedback loop.
• Performance Analysis & Reporting: Create dashboards and evaluate campaign results using Google Analytics, Looker Studio, and spreadsheets.
• Full-Funnel & Lead Quality Insights: Deep knowledge of the buyer journey and how paid media influences progression through the funnel.
• A/B Testing & Creative Iteration: Conduct A/B tests on targeting, ad creatives, landing pages, and bidding tactics to drive performance gains.
• Cross-Channel Integration: Collaborate with the broader marketing team to maintain cohesive messaging and strategic alignment across all channels.
• Landing Page & CRO Collaboration: Coordinate with design teams to enhance landing page effectiveness and improve conversion rates.
• Budget Management & Forecasting: Manage spend pacing and performance targets, with clear reporting on ROI and CAC.
• Platform Expansion: Research and experiment with emerging ad formats and placements within the Google Ads platform.

Requirements

• Expertise in Google Ads: Over 5 years of hands-on experience managing paid campaigns across Google Search, Display, and Video.
• Full-Funnel Focus: Skilled in tracking and optimizing campaigns beyond top-of-funnel leads, with an emphasis on driving revenue.
• Strong Analytical Abilities: Proficiency in using Google Analytics, spreadsheets, Looker Studio (or similar tools), and analyzing campaign performance data.
• Collaboration with Sales: Proven experience partnering with sales teams to enhance campaign impact on the sales pipeline.
• Advanced Conversion Tracking: Knowledgeable in UTM parameters, pixel setup, and using Google Tag Manager for tracking.
• Proficient in English: Effective in communicating and collaborating in English across teams and documentation.
• CRM Awareness: Understanding of how paid media campaigns connect with CRM platforms such as Salesforce or HubSpot.

Benefits

• Competitive salary and bonuses, including performance-based salary increases.
• Generous paid-time-off policy
• Flexible working hours
• Work remotely
• Continuing education, training, conferences
• Company-sponsored coursework, exams, and certifications