Lead Digital Media Planner/Buyer - Remote

Overview

Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is not only to create cutting-edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive. With a presence across the United States and Central/South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.

In Short

• Develop comprehensive media plans aligned with client goals and target audiences.
• Conduct in-depth research and analysis to identify optimal media channels and strategies.
• Determine budget allocation across channels based on performance and objectives.
• Oversee the execution of paid media campaigns across various platforms.
• Manage relationships with external vendors responsible for campaign management.
• Track key performance indicators (KPIs) and analyze campaign performance data.
• Manage and allocate media budgets effectively across channels.
• Maintain budget pacing and ensure campaigns remain on schedule.
• Identify opportunities for cost-saving without compromising effectiveness.
• 4+ years of experience in media buying in an agency setting or B2B services.

Requirements

• Strong experience in paid media platforms.
• Proven track record in performance marketing campaigns.
• Proficiency in analytics and attribution tools.
• Exceptional analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Self-motivated and detail-oriented.
• Proficiency with media buying and planning tools.

Benefits

• Competitive salary and bonuses.
• Generous paid-time-off policy.
• Flexible working hours.
• Work remotely.
• Continuing education and training opportunities.
• Company-sponsored coursework and certifications.