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Director, Web Strategy and Content - Remote

Posted 1 week ago
Marketing
Full Time
USA
$170,000/year

Overview

Verato, a high growth healthcare technology company, is seeking a strategic and detail-oriented Director, Web Strategy & Content to take end-to-end ownership of Verato.com, establishing and executing the overall web channel strategy and objectives.

In Short

  • Develop and execute a website strategy and roadmap to enhance user experience, engagement, and conversion rates.
  • Conduct regular website audits to identify areas for improvement.
  • Perform A/B testing to optimize website elements.
  • Create visually appealing and user-friendly website pages.
  • Maintain compliance with relevant regulations.
  • Utilize web analytics tools to monitor performance.
  • Establish SEO strategy to improve website visibility.
  • Collaborate with demand generation teams.
  • Manage a team of design and content resources.
  • Serve as the web tech stack for marketers and developers.

Requirements

  • Bachelor’s degree in Marketing, Communications, or related field preferred.
  • 5-8 years of experience in website strategy or digital marketing.
  • Proficient in web analytics tools.
  • Strong understanding of HTML, CSS, JavaScript, and WordPress.
  • Knowledge of SEO best practices.
  • Excellent analytical skills.
  • Experience in team management.
  • Strong communication skills.
  • Ability to manage multiple projects.
  • Strong organizational skills.

Benefits

  • Opportunity to influence healthcare technology.
  • Work in a fast-paced, high-growth environment.
  • Access to professional development opportunities.
  • Supportive people-first culture.
  • Competitive salary and benefits package.
Verato logo

Verato

Verato Inc. is a rapidly growing healthcare technology company that specializes in identity resolution for healthcare organizations. With a mission to provide a single source of truth for identity, Verato's innovative cloud platform is trusted by over 80 leading healthcare brands to deliver a comprehensive view of patients, providers, and customers. The company has experienced significant growth, doubling its revenue in the past 15 months and maintaining a remarkable 99% customer retention rate. Verato fosters a people-first culture, prioritizing employee well-being to drive customer satisfaction and shareholder value. The organization is committed to excellence, innovation, and security, empowering its team members to make a meaningful impact in the healthcare industry.

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