Director, Web Strategy and Content - Remote

Overview

Verato, a high growth healthcare technology company, is seeking a strategic and detail-oriented Director, Web Strategy & Content to take end-to-end ownership of Verato.com, establishing and executing the overall web channel strategy and objectives.

In Short

• Develop and execute a website strategy and roadmap to enhance user experience, engagement, and conversion rates.
• Conduct regular website audits to identify areas for improvement.
• Perform A/B testing to optimize website elements.
• Create visually appealing and user-friendly website pages.
• Maintain compliance with relevant regulations.
• Utilize web analytics tools to monitor performance.
• Establish SEO strategy to improve website visibility.
• Collaborate with demand generation teams.
• Manage a team of design and content resources.
• Serve as the web tech stack for marketers and developers.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field preferred.
• 5-8 years of experience in website strategy or digital marketing.
• Proficient in web analytics tools.
• Strong understanding of HTML, CSS, JavaScript, and WordPress.
• Knowledge of SEO best practices.
• Excellent analytical skills.
• Experience in team management.
• Strong communication skills.
• Ability to manage multiple projects.
• Strong organizational skills.

Benefits

• Opportunity to influence healthcare technology.
• Work in a fast-paced, high-growth environment.
• Access to professional development opportunities.
• Supportive people-first culture.
• Competitive salary and benefits package.