Paid Media Manager & Copywriter - Remote

Overview

The Paid Media Manager & Copywriter is a hybrid role that combines strategic performance marketing and persuasive writing to accelerate lead generation, improve channel performance, and strengthen brand voice across paid channels.

In Short

• Plan, launch, and manage paid media campaigns.
• Build media plans, set budgets, and performance forecasts.
• Monitor and optimize campaigns for better ROI.
• Conduct A/B tests on various campaign elements.
• Write clear and strategic copy for ads.
• Collaborate with designers for high-impact assets.
• Track KPIs and provide actionable insights.
• Partner with SEO and Content Marketing teams.
• Identify new paid channel opportunities.
• Scale winning campaigns and sunset underperforming ones.

Requirements

• Bachelor's Degree in a relevant field.
• 4+ years of experience in paid media management.
• Proven track record in scaling paid acquisition channels.
• Strong writing skills for high-impact copy.
• Experience with Google Ads, LinkedIn Ads, and analytics tools.
• Ability to interpret data for strategic decisions.
• Excellent project management skills.
• Data-driven mindset for tracking and reporting.
• Familiarity with marketing automation and CRM tools.
• Basic knowledge of SEO and content marketing principles.

Benefits

• Opportunity to work in a fast-paced, results-driven environment.
• Access to tools and development opportunities.
• Strong company culture focused on employee development.
• Influential role in a growing company.
• Chance to contribute to transformative projects in healthcare.