Lifecycle Marketing Manager - Remote

Overview

As a member of the Lifecycle Marketing team, this role will own and strategically guide lifecycle marketing programs to deliver long-term growth through high impact campaigns and journeys spanning the entire lifecycle across email, push notifications, SMS and in-app messaging.

In Short

• Develop and launch new lifecycle programs.
• Manage end-to-end development of data-driven initiatives.
• Create and manage highly-segmented customer journey flows.
• Analyze the impact of initiatives on conversion and engagement metrics.
• Leverage platform capabilities and behavioral data.
• Identify and implement new tests and tactics.
• Analyze campaign results and create performance updates.
• Establish strong working relationships with cross-functional stakeholders.

Requirements

• 5+ years experience in Lifecycle Marketing, Email Marketing or CRM Operations.
• Proven success in creating omni-channel lifecycle strategies.
• Proficiency in managing messaging/CRM/marketing automation platforms.
• Expertise in lifecycle channel best practices.
• Strong email-specific subject matter expertise.
• High technical competence around data, including SQL and HTML.
• Robust analytical skills with fluency in tools like Excel and Tableau.
• Ability to work independently and manage multiple projects.

Benefits

• Competitive salary and stock option plan.
• 100% paid coverage of medical, dental and vision insurance.
• Flexible PTO.
• Opportunities for professional growth and development.
• Paid parental leave.
• Health & wellness initiatives.