Remote Otter LogoRemoteOtter

Head of Marketing - Remote

Posted 5 weeks ago
Marketing
Full Time
USA

Overview

The Head of Marketing will be responsible for influencing and leading the execution of Upbound’s marketing strategy. This individual will play a critical role in shaping our brand, driving demand generation, and positioning Upbound as leader in the cloud platform ecosystem. You will be responsible for working closely with the GTM team to help drive awareness and introduce Upbound’s products to new prospects, cater to a technical audience of technical buyers and developers, and ultimately be responsible for building our customer pipeline on our way to hitting our revenue goals. This person will report directly to the CEO.

In Short

  • Help develop and execute a comprehensive marketing strategy aligned with Upbound.io’s business goals.
  • Lead and mentor a growing marketing team, fostering a culture of innovation and excellence.
  • Build a team to meet the demands of the business as the company scales and grows.
  • Own Developer Advocacy strategy and team management.
  • Refine and enhance Upbound’s brand positioning and messaging to resonate with technical audiences.
  • Design and implement multi-channel campaigns to drive awareness, engagement, and lead generation.
  • Oversee the creation of high-quality content, including blog posts, whitepapers, and webinars.
  • Build and manage co-marketing initiatives with partners in the cloud ecosystem.
  • Work closely with product teams to develop go-to-market strategies for new features.
  • Define and track key performance indicators (KPIs) to measure the success of marketing initiatives.

Requirements

  • 10+ years of experience in marketing roles, with at least 3 years in a leadership position.
  • Proven track record of successfully marketing enterprise technology solutions.
  • Deep understanding of B2B marketing strategies.
  • Exceptional written and verbal communication skills.
  • Experience with open-source technologies and developer communities is highly desirable.
  • Strong analytical skills and familiarity with marketing tools.
  • A collaborative mindset and the ability to work effectively with cross-functional teams.

Benefits

  • A Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent experience is a plus.
  • Owned the execution of marketing strategies at a growth stage startup in the recent past.
  • Experience marketing a product with an open source component.
Upbound - Job Posting logo

Upbound - Job Posting

Upbound is a forward-thinking company focused on creating impactful marketing experiences that enhance brand engagement and drive lead generation. With a dynamic marketing team, Upbound specializes in organizing a variety of events, including webinars, regional meetups, and large-scale corporate conferences. The company values creativity, analytical thinking, and organized processes, ensuring that all marketing initiatives align with business objectives and deliver measurable results. Upbound is particularly interested in candidates who are detail-oriented, possess strong communication skills, and have a passion for event marketing, especially within the realms of cloud infrastructure and open source technologies.

Share This Job!

Save This Job!

Similar Jobs:

Vendelux logo

Head of Marketing - Remote

Vendelux

4 days ago

Vendelux is looking for a Head of Marketing to lead their marketing efforts and generate qualified leads for their SaaS platform.

NY, USA
Full-time
Marketing

career

Head of Marketing - Remote

career

1 week ago

Join DeepLearning.AI as the Head of Marketing to lead innovative marketing strategies in the AI education sector.

USA
Full-time
Marketing

Join us as the Head of Marketing to lead our Casino Project and drive customer acquisition and brand positioning.

Cyprus
Full-time
Marketing
4000 - 8000 EUR/month
Remote Recruitment logo

Head of Marketing - Remote

Remote Recruitment

1 week ago

Seeking a proactive Head of Marketing to manage podcasting, LinkedIn strategy, and CRM operations for a personal brand.

South Africa
Full-time
Marketing
R25,000 - R28,000/month
Village Labs logo

Head of Marketing - Remote

Village Labs

1 week ago

Seeking a Head of Marketing to develop and execute a global marketing strategy for enterprise AI.

CA, USA
Full-time
Marketing
$160000 - $220000/year