Director, Product & Lifecycle Marketing - Remote

Overview

UnitedMasters is building a marketplace that connects artists, brands and fans - empowering artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters’ music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform.

In Short

• Build positioning, messaging, and go-to-market strategies for the UM platform & products.
• Oversee Lifecycle Marketing function to assist conversions and increase customer loyalty.
• Identify opportunities for product and messaging optimization at all stages of the customer journey.
• Own, build, and optimize product marketing surfaces.
• Set team KPIs and benchmarks for measurable business impact.
• Partner with cross-functional teams to ensure consistency of Product Positioning.
• Act as internal subject matter expert on Product & Lifecycle Marketing.
• Lead and mentor the Product & Lifecycle marketing team.

Requirements

• 6+ years relevant professional experience in product marketing and lifecycle/retention.
• 4+ years of Lifecycle/CRM Marketing experience.
• Deep knowledge of martech automation/technology tools.
• Ability to manage multiple ongoing projects and adapt to shifting priorities.
• Effective communication skills with all levels, including senior leadership.
• Passion for managing and mentoring high-performing teams.

Benefits

• Competitive salary range of $200,000 - $240,000.
• Bonus and stock options.
• 401(k) match.
• Opportunities for professional growth.
• Work with a diverse team of professionals from various backgrounds.