Product Marketing Director - Remote

Overview

The Product Marketing Director is responsible for developing and executing go-to-market strategies that drive awareness, adoption and growth of our data center solutions.

In Short

• Develop market and customer insights
• Enhance competitive intelligence
• Collaborate with Product and Engineering teams on product roadmaps
• Develop go-to-market strategy for products
• Create product-level positioning, value propositions and messaging
• Lead the development of product content
• Aid in the development of sales enablement
• Build relationships with customers for marketing initiatives
• Define and track metrics to measure success
• Stay updated on emerging technologies and trends

Requirements

• 8+ years experience in B2B tech marketing
• Expertise in data center, cloud, telecom or digital infrastructure industries
• Strong understanding of colocation and enterprise IT infrastructure
• Experience leading GTM strategy for new product launches
• Ability to conduct market research and analyze competitors
• Experience partnering with demand generation and digital marketing teams
• Proficiency in using analytics and KPIs
• Familiar with Salesforce
• Strong analytical skills and data-driven thinking
• BA or BS degree or equivalent experience

Benefits

• Medical, dental and vision insurance
• Flexible spending account options
• Non-accrued PTO
• Company paid holidays
• 401k Retirement Plan
• Short- and Long-Term Disability