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Product Marketing Director - Remote

Posted 13 weeks ago
Marketing
Full Time
Canada
$179,000 - $259,000/year

Overview

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

In Short

  • Drive formulation of overall GTM strategy for Product Marketing.
  • Build and iterate on Customer Segmentation.
  • Craft compelling narratives and messaging frameworks.
  • Manage performance across marketing channels.
  • Conduct in-depth customer and market research.
  • Support efficient execution of campaigns.
  • Build and lead a high-performing Product Marketing team.
  • Collaborate with cross-functional teams.
  • Monitor launch performance and refine strategies.
  • Drive data-driven decision making.

Requirements

  • 10+ years of experience in product marketing and GTM execution.
  • Experience in card lending and consumer banking preferred.
  • Proven ability to build and scale product marketing teams.
  • Strong business acumen and judgment.
  • Ability to work with large datasets and perform complex analyses.
  • Exceptional communication and storytelling skills.
  • Ability to think creatively and critically.
  • Experience managing significant marketing budgets.
  • Bachelor's degree or equivalent practical experience.

Benefits

  • 100% subsidized medical coverage for you and your dependents.
  • Generous stipends for technology and lifestyle needs.
  • Competitive vacation and holiday schedules.
  • Employee stock purchase plan.
Affirm logo

Affirm

Affirm is a financial technology company that is transforming the credit landscape by offering consumers a transparent and friendly alternative to traditional credit options. With a focus on providing flexible 'buy now, pay later' solutions, Affirm eliminates hidden fees and compounding interest, making credit more accessible and straightforward. The company is committed to fostering a strong Quality Assurance culture within its rapidly growing Customer & Fraud Operations team, ensuring high accuracy and performance through collaboration with various internal and external partners. Affirm values its employees and promotes a remote-first work environment, offering competitive benefits and a commitment to inclusivity.

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