Senior Manager, ASO - Remote

Overview

The Senior Manager, ASO will develop and execute effective app store optimization strategies to enhance visibility and downloads for Underdog Sports' gaming titles.

In Short

• Develop and execute ASO strategies for Apple App Store and Google Play Store.
• Refine ASO strategies based on performance data and market trends.
• Conduct keyword research and integrate search terms into app store assets.
• Monitor and optimize keyword performance for discoverability.
• Plan and execute A/B tests for app store assets.
• Use data to refine app store listings and maximize performance.
• Analyze trends and provide actionable insights for ASO improvements.
• Conduct competitive research to benchmark against industry leaders.
• Present findings and recommendations to stakeholders.
• Stay updated with ASO trends and best practices.

Requirements

• 8+ years of experience in ASO or digital marketing.
• Strong data analysis and interpretation skills.
• Understanding of app store algorithms and ranking factors.
• Familiarity with ASO and analytics tools.
• Experience in producing visually optimized app store assets.
• Ability to thrive in a self-driven environment.
• Strong communication skills for stakeholder engagement.
• Proven collaboration skills with cross-functional teams.

Benefits

• Unlimited PTO.
• 16 weeks of fully paid parental leave.
• $500 home office allowance.
• Virtual first culture with a distributed workforce.
• 5% 401k match and health benefits.