Data Analyst II, Marketing - Remote

Overview

As a Data Analyst II, Marketing, you'll be part of our Growth/UA analytics team, supporting our integrated media strategy across both digital and offline channels.

In Short

• Develop and maintain comprehensive reporting metrics to track performance across the full marketing mix.
• Analyze acquisition funnels, user journey flows, and retention patterns.
• Create and maintain dashboards and visualizations for marketing performance.
• Identify correlations between offline media initiatives and digital metrics.
• Collaborate with marketing teams for campaign optimization.
• Support the development of attribution models.
• 3+ years of experience in marketing analytics.
• Strong SQL skills and experience with data visualization tools.
• Knowledge of key marketing metrics and methodologies.
• Excellent communication skills for presenting findings.

Requirements

• Experience in marketing analytics across digital and/or traditional media.
• Strong SQL skills with the ability to query complex datasets.
• Experience with dashboard creation and data visualization.
• Familiarity with mobile marketing measurement platforms.
• Knowledge of offline media measurement tools.
• Understanding of key marketing metrics including CAC and LTV.
• Ability to analyze user acquisition campaigns.
• Strong problem-solving skills.
• Excellent communication skills.
• Experience in the sports betting or gaming industries is a plus.

Benefits

• Unlimited PTO.
• 16 weeks of fully paid parental leave.
• A $500 home office allowance.
• A connected virtual first culture.
• 5% 401k match and comprehensive health benefits.