Marketing Data Analyst - Remote

Posted 2 days ago

Data Analysis

Contract

Worldwide

Marketing Analytics

Digital Marketing

Performance Marketing

Data-Driven Decision Making

Overview

As a Marketing Data Analyst, you will work closely with the Marketing and Data teams to enable data-driven decision-making and improve marketing performance.

In Short

Work in a remote role from Europe or a fixed-term position in Germany.
Analyze campaign performance and provide actionable recommendations.
Develop and optimize tracking frameworks across digital marketing channels.
Utilize tools like Google Tag Manager and Google Analytics for data tracking.
Monitor key marketing metrics and identify optimization opportunities.
Align marketing and finance data for accurate cost attribution.
Collaborate with finance teams on cost allocation and spend recognition.
Drive automation efforts for marketing reports.
Enhance data literacy among marketing stakeholders.
Contribute to a positive company culture and personal growth.

Requirements

3+ years of experience in a data analytics role, ideally in B2C marketing.
Strong background in Marketing Analytics and Digital Marketing.
Expertise in Google Tag Manager and Google Analytics.
Proficiency in SQL for data manipulation.
Hands-on experience with Tableau and marketing dashboards.
Understanding of marketing attribution models.
Familiarity with advertising platforms like Google Ads and Meta Ads.
Advanced skills in Excel/Google Sheets for analysis.
Knowledge of Matomo is a plus.
Passion for marketing and data with a problem-solving mindset.

Benefits

Transparent communication and approachable leaders.
Company events and team-building budgets.
An inclusive environment with great team spirit.
Structured onboarding process for success.
Flexible working hours and remote work options.

Lingoda

Lingoda is a fast-growing online language school dedicated to transforming language learning through a human-centric and personalized approach. With a mission to build bridges through life-changing language education, Lingoda offers high-quality, teacher-led classes available online 24/7, empowering students worldwide to achieve their language goals. The company leverages the latest technologies and a unique curriculum to provide an unmatched learning experience, fostering a vibrant community of enthusiastic teachers and motivated adult learners from diverse backgrounds.

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