Director of Lifecycle Marketing - Remote

Overview

We are seeking a Director of Lifecycle Marketing who operates at the intersection of technical execution, persuasive messaging, and data-driven optimization.

In Short

• Own Email and SMS as primary revenue channels.
• Drive 30–40% of total company revenue through lifecycle marketing.
• Lead strategy and execution across large-scale databases.
• Build a predictable, profit-generating lifecycle operating system.
• Optimize retention, increase LTV, and improve subscription performance.
• Run a high-volume campaign engine.
• Make decisive calls on offers, products, and promotions.
• Close the loop between performance data and future strategy.
• Architect and optimize end-to-end customer journeys.
• Lead direct-response messaging strategy across Email and SMS.

Requirements

• 6–10+ years in lifecycle, CRM, or retention marketing.
• Proven experience managing large-scale lists (2–3M+ subscribers).
• Demonstrated success driving 30%+ of revenue from Email/SMS.
• Hands-on expertise in Klaviyo.
• Strong background in direct response marketing.
• Experience in subscription performance and retention optimization.
• Strong technical fluency in deliverability and data flows.
• Analytical mindset with ability to translate data into action.
• Ability to operate both strategically and tactically.

Benefits

• Competitive base salary.
• Performance bonus tied to Email/SMS revenue and subscription growth.
• Work remotely.
• Be part of a high-growth DTC brand.
• Opportunity to lead a critical revenue channel.
• Collaborate with leadership on strategic initiatives.
• Continuous testing culture.
• Access to large-scale marketing data.
• Opportunity for professional growth and development.
• Work in a dynamic and innovative environment.