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Director of Lifecycle Marketing (Email & SMS - Direct Response) - Remote

Posted 5 days ago
Marketing
Full Time
Worldwide

Overview

The Director of Lifecycle Marketing will lead the strategy and execution of Email and SMS as primary revenue channels, driving significant company revenue through lifecycle marketing.

In Short

  • Lead Email and SMS marketing strategies
  • Drive 30–40% of company revenue
  • Optimize customer journeys and retention
  • Manage large-scale databases (2–3M+ subscribers)
  • Own technical execution within Klaviyo
  • Develop direct-response messaging strategies
  • Analyze performance data for strategic decisions
  • Build a scalable lifecycle marketing operating system
  • Collaborate with leadership on subscription strategy
  • Establish processes for ongoing optimization

Requirements

  • 6–10+ years in lifecycle or retention marketing
  • Experience managing large subscriber lists
  • Proven success driving revenue from Email/SMS
  • Expertise in Klaviyo
  • Strong background in direct response marketing
  • Technical fluency in deliverability and data flows
  • Analytical mindset for data-driven decisions
  • Ability to operate strategically and tactically

Benefits

  • Competitive base salary
  • Performance bonus tied to revenue and growth
  • Opportunity to lead a high-impact team
  • Work in a high-growth DTC environment
  • Flexible remote work environment

T.F

Truly Free

Truly Free is a rapidly growing direct-to-consumer (DTC) consumer packaged goods (CPG) brand that focuses on direct response marketing and subscription-driven revenue. The company emphasizes the importance of email and SMS as core profit centers, contributing significantly to its overall revenue. With a commitment to optimizing customer lifetime value, Truly Free seeks to enhance retention and subscription performance through data-driven strategies and effective lifecycle marketing.

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