Principal Analyst - Search Marketing - Remote

Overview

Viator, a Tripadvisor company, is seeking a Principal Analyst for Search Marketing Analytics to leverage data analysis that influences valuable change and supports business strategies.

In Short

• Lead the Search Marketing analytics team.
• Drive analysis for unified strategies across paid and organic search.
• Identify opportunities for incrementality testing through research.
• Foster collaboration within the marketing analytics team.
• Monitor daily performance metrics of Search Marketing channels.
• Lead traffic analysis for SEM and SEO optimization.
• Develop expertise in SERP dynamics.
• Identify market trends and opportunities in SEM and SEO.
• Build relationships with stakeholders to meet strategic objectives.
• Create business case analyses to improve search traffic.

Requirements

• 7+ years in an analytical role, preferably in Search Marketing Analytics.
• Bachelor's Degree in an analytical field; Master’s preferred.
• Expertise in SEM, PPC, SEO, and content marketing.
• Proficiency in SQL and programming languages like R or Python.
• Experience with data visualization tools such as Tableau.
• Strong understanding of statistical tests and experimentation.
• Excellent communication and presentation skills.
• Strong analytical and problem-solving skills.
• Self-motivated and able to work independently.
• Strong stakeholder management and organizational skills.

Benefits

• Competitive compensation packages with bonuses.
• Remote-friendly collaboration with flexibility.
• Flexible schedule promoting work-life balance.
• Donation matching for charitable contributions.
• Tuition assistance for career development.
• Annual lifestyle benefit for personal use.
• Travel perks and discounts for employees.
• Employee assistance programs for support.
• Health benefits with competitive premiums.