Principal Analyst - Marketing Analytics - Remote

Overview

Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. And with 300,000+ travel experiences to explore—everything from simple tours to extreme adventures (and all the niche, interesting stuff in between)—making memories that will last a lifetime has never been easier. With industry-leading flexibility and last-minute availability, it's never too late to make any day extraordinary. Viator. One app, 300,000+ travel experiences you’ll remember.

In Short

• Analyze customer behavior, segmentation, and trends to identify opportunities for targeted marketing campaigns and personalized customer experiences.
• Develop and implement predictive models to forecast customer behavior, optimize marketing campaigns, and personalize customer interactions.
• Work on code reviews, architecture discussion, and collaboration with a multidisciplinary team for regular model deployments.
• Design, code, experiment and implement models and algorithms to enhance customer communications and optimize business results.
• Collaborate with cross-functional teams to implement CRM strategies that align with business objectives and improve customer experience.
• Conduct incremental tests and performance analysis of marketing campaigns to optimize ROI and conversion rates.
• Stay current with industry trends and best practices in CRM, marketing analytics, and customer segmentation techniques.
• Ensure data quality and integrity by working with data engineering teams to manage and preprocess large datasets.

Requirements

• Bachelor’s or Master’s degree in Statistics, Data Science, Economics, or a related field.
• 7+ years of proven experience in customer analytics, customer segmentation, or marketing analytics roles.
• Degree in Machine Learning / AI or a related discipline OR demonstrable experience with the data science lifecycle - i.e. from problem definition to model deployment and beyond (monitoring and improvement).
• Proficiency in SQL and at least one programming language, like R or Python.
• Strong understanding of statistical tests and experimentation.
• Proficiency in data visualization tools (e.g., Tableau, Looker).
• Excellent communication and presentation skills, with the ability to convey complex findings to non-technical stakeholders.

Benefits

• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary, annual bonus, and equity.
• “Work your way” with flexibility to suit your lifestyle. Viator takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like.
• Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
• Donation matching. Give back? Give more! We match qualifying charitable donations annually.
• Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
• Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
• Travel perks. We believe that travel is employee development, so we provide discounts and more.
• Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
• Health benefits. We offer great coverage and competitive premiums.