Head of B2B Shopper Marketing - Remote

Overview

As Head of B2B Shopper Marketing, you will take on a key leadership role in shaping and executing our shopper-centric retail strategy, focusing on impact at the point of sale and data-driven decision-making.

In Short

• Develop and implement a holistic B2B shopper marketing strategy.
• Lead and develop your team while building strong structures and nurturing talent.
• Design and execute integrated POS campaigns and retail media activations.
• Translate shopper insights into actionable strategies.
• Collaborate with Sales, Brand, Trade Marketing, and Operations.
• Manage creative, display, and media agencies.
• Define KPIs and analyze campaign performance.

Requirements

• Several years of experience in shopper, trade, or retail marketing.
• Experience in leading teams and developing people.
• Understanding of professional buyers' decision-making.
• Hands-on experience in designing cross-channel campaigns.
• Analytical thinking and data-driven decision-making.
• Strong organizational and execution skills.
• Clear and persuasive communication skills.
• Fluent in German and English.

Benefits

• Flexible working hours and remote work options.
• Attractive employee discounts.
• Subsidy for the E-gym Wellpass.
• Workation opportunities.
• Corporate benefits.
• 28 days vacation/year.
• And much more.