Head of B2B Shopper Marketing - Remote

Overview

As the Head of B2B Shopper Marketing, you will take a central leadership role in developing and implementing our shopper-centric trade strategy, focusing on the interplay between brand, sales, and trade from the perspective of professional buyers.

In Short

• Develop a comprehensive shopper marketing strategy for the B2B sector.
• Lead and develop your team, fostering talent and evolving structures.
• Design and implement integrated POS campaigns and retail media initiatives.
• Translate shopper and customer data insights into actionable concepts.
• Collaborate closely with sales, brand, trade marketing, and operations.
• Manage agencies and media partners efficiently.
• Define KPIs, analyze campaign performance, and optimize for effectiveness.

Requirements

• Several years of experience in shopper, trade, or retail marketing, ideally with a B2B focus.
• Experience in leading teams and developing people.
• Understanding of purchasing logic in professional trade.
• Experience with cross-channel campaigns and POS concepts.
• Analytical skills and data-driven decision-making.
• Strong organizational and project management skills.
• Clear and persuasive communication skills in German and English.

Benefits

• Attractive employee discounts.
• Subsidy for EGYM Wellpass.
• Corporate benefits.
• Subsidy for the Germany ticket.
• Company pension scheme.