Performance Marketing Manager - Personal Injury Law - Remote

Overview

TORKLAW is a premier personal injury law firm dedicated to helping accident victims get the justice and compensation they deserve. We are seeking a Performance Marketing Manager with expertise in paid search and paid social to generate high quality personal injury leads for our firm. This is a hands-on role that requires both strategic thinking and execution to drive case leads through platforms like Google Ads, Facebook Ads, Instagram, TikTok, and more.

In Short

• Create and manage data-driven paid search and social campaigns to generate high-quality personal injury case leads.
• Oversee Google Ads (Search, Display, YouTube, LSA) and paid social platforms (Facebook, Instagram, TikTok, etc.).
• Identify high-intent keywords, implement negative keyword strategies, and A/B test creatives, copy, and bidding strategies.
• Improve conversion rates by refining landing pages and optimizing lead-to-case retention.
• Allocate ad spend efficiently while optimizing CPA, CPL, CPC, and ROAS across multiple platforms.
• Collaborate with the intake team, implement automations, retargeting, and audience segmentation to improve case sign-ups.
• Maintain tracking systems (Google Tag Manager, GA4, UTM tracking) and deliver performance reports with actionable insights.
• Monitor competitor ad strategies and industry trends to refine campaign tactics in a competitive landscape.

Requirements

• Proven experience in performance marketing, particularly in paid search and social media.
• Strong analytical skills and experience with data-driven decision making.
• Familiarity with Google Ads, Facebook Ads, and other social media advertising platforms.
• Experience in optimizing campaigns for lead generation and conversion rates.
• Ability to work collaboratively with cross-functional teams.
• Excellent communication and project management skills.

Benefits

• Join a fast-moving, innovative law firm.
• Be part of a supportive and fun-loving team.
• Opportunities for meaningful contributions and personal growth.
• Work in an environment that values authenticity, integrity, and results.