Paid Search Strategist - B2B - Remote

Overview

The Paid Search Strategist - B2B position at Tinuiti focuses on managing and optimizing paid search campaigns for B2B clients, leveraging extensive experience and analytical skills to drive marketing success.

In Short

• Plan, design, and execute Paid Search campaigns.
• Oversee campaign launches including keyword and ad text creation.
• Manage negative keyword strategies and website exclusions.
• Track and monitor campaign results with regular reporting.
• Collaborate across teams to enhance search performance.
• Mentor junior team members and delegate tasks effectively.
• Communicate independently with clients to manage expectations.
• Utilize competitive reporting tools for campaign insights.
• Possess Google Ads Search Certification and relevant experience.
• Analyze data to drive marketing decisions.

Requirements

• 5-7 years of experience in Paid Search.
• Proven track record managing substantial campaign budgets.
• Experience with competitive reporting tools.
• Proficiency in Google Ads and web analytics.
• Advanced skills in Microsoft Excel & PowerPoint.
• Ability to multitask and manage time effectively.
• Excellent communication and interpersonal skills.
• Experience in B2B marketing is preferred.
• Ability to train and collaborate with junior employees.
• Strong analytical approach to campaign strategy refinement.

Benefits

• Unlimited PTO for work-life balance.
• Comprehensive healthcare benefits.
• Retirement matching up to 4% with immediate vesting.
• Learning and development opportunities.
• Flexible remote work environment.