Director of Product Marketing and Proposals - Remote

Overview

TimelyCare is seeking a strategic and collaborative Director of Product Marketing and Proposals to lead and scale the product marketing function, ensuring strong go-to-market execution, compelling positioning, and high-impact proposals that fuel both customer acquisition and retention.

In Short

• Own the end-to-end GTM process for new product launches and key feature enhancements.
• Guide customer segmentation, persona development, and campaign targeting strategies.
• Develop frameworks and tools for sales enablement.
• Oversee the proposal management process ensuring timely, strategic responses.
• Lead competitive analysis and synthesize insights for product positioning.
• Mentor a team of product marketers.
• Define and refine product marketing strategy aligned with GTM goals.
• Serve as a champion for leveraging AI-powered tools.
• Partner with Product, Growth, Sales, and Customer Success teams.
• Support the evolving needs of team objectives and company goals.

Requirements

• At least 10 years of experience in product marketing or proposals.
• Bachelor’s Degree in Marketing, Business, or related field; Masters preferred.
• Experience in higher education, K-12, edtech SaaS, or digital health.
• Proven ability to lead high-performing teams.
• Strong communicator with success in messaging and positioning.
• Exceptional organizational and project management skills.
• Strong understanding of proposal development processes is a plus.
• Data-driven mindset with strong analytical skills.

Benefits

• Paid Company Holidays + No work on your birthday!
• Flexible PTO + Volunteer Time Off (VTO).
• Variable bonus eligibility on a quarterly basis.
• Company-sponsored Health Insurance + Pet Insurance.
• Company-paid group Life Insurance + Short Term Disability.
• Concierge benefit support services.
• 401(k) with employer match.
• Free access to TimelyCare virtual medical and mental health support.
• Mission-Driven Purpose with a Supportive Team Culture.