Director of Product Marketing - Remote

Overview

The Director of Product Marketing leads the strategy and execution of all product marketing efforts to drive market positioning, go-to-market success, and customer adoption. This senior leadership role is responsible for shaping the narrative around the company’s products, enabling the Sales team, and ensuring a cohesive strategy that connects Product, Marketing, and Sales. This position is tightly tied to customer needs and voice. The ideal candidate is an experienced leader with a proven track record in B2B SaaS, excels in team leadership, and has deep expertise in market positioning and competitive differentiation.

In Short

• Define and own the global product marketing strategy.
• Develop comprehensive go-to-market strategies for product launches.
• Build and lead a high-performing product marketing team.
• Establish and refine product positioning and messaging.
• Create messaging frameworks for consistency across communications.
• Lead the creation of sales enablement tools.
• Monitor market trends and provide strategic insights.
• Drive customer advocacy programs.
• Collaborate with cross-functional teams.
• Develop metrics to evaluate marketing effectiveness.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 8–10+ years of experience in product marketing.
• Experience in a leadership role, preferably in B2B SaaS.
• Proven success in launching and scaling SaaS products.
• Expertise in positioning and competitive differentiation.
• Strong leadership and team management skills.
• Analytical mindset with proficiency in analytics tools.
• Exceptional communication skills.

Benefits

• Opportunity to shape product marketing strategies.
• Work in a collaborative and innovative environment.
• Lead a high-performing team.
• Engage directly with customers.
• Drive impactful marketing initiatives.