Senior Manager, Paid Social - Remote

Overview

The Senior Manager, Paid Social will lead the paid media strategy for social platforms and YouTube, optimizing campaigns to achieve brand objectives and collaborating across departments.

In Short

• Drive in-platform paid media strategy for social platforms and YouTube.
• Collaborate with Marketing Team to set media KPIs.
• Manage budgets, targeting, and timing for digital campaigns.
• Present marketing plans and manage timelines for asset delivery.
• Optimize campaigns and analyze performance results.
• Ensure best practices in campaign execution and testing.
• Research digital trends and attend industry seminars.
• Contribute to agency culture and quality standards.
• Communicate needs with Ad Ops and media vendors.
• Track spending and validate media invoices.

Requirements

• Proven experience in planning and executing paid digital campaigns.
• Strong knowledge of social media platforms and their advertising tools.
• Experience with Facebook Ads Manager and Google Ads.
• Proficiency in data analysis and Excel.
• Excellent communication and presentation skills.
• Dependable, flexible, and resourceful.
• Bachelor's degree in Marketing, Communications, or Business.
• Knowledge of community management tools is a plus.
• Hands-on experience with GTM and Google Analytics is a plus.
• Facebook Blueprint certifications are a plus.

Benefits

• Access to comprehensive medical, vision, and dental coverage.
• 401k with match eligibility.
• Career advancement opportunities and internal mobility.
• Focused learning and development resources.
• Access to a mentorship program.
• Continuous improvement training for all employees.
• Opportunities to give back to the community.
• Engaging employee community groups.
• Cash rewards for healthy habits.
• Access to on-demand fitness videos.