Remote Otter LogoRemoteOtter

Manager, DTC Retention & Growth - Remote

Posted 7 days ago
Sales / Business
Full Time
CA, USA
$105,000 - $115,000/year

Overview

The Manager, DTC Retention & Growth will play a critical role in shaping the subscriber experience and strengthening the foundation of our Home Delivery business at FIJI Water. This position focuses on driving long-term customer value through retention strategies and improving customer engagement.

In Short

  • Develop and lead subscriber retention strategy
  • Analyze subscriber cohorts and cancellation trends
  • Optimize lifecycle marketing programs
  • Manage a loyalty program
  • Own retention reporting and KPI tracking
  • Lead strategic testing initiatives
  • Pilot direct mail campaigns
  • Champion subscriber experience
  • Collaborate with cross-functional teams

Requirements

  • 3-5 years in retention, lifecycle, or CRM marketing roles
  • Direct experience in a DTC subscription business
  • Track record of improving customer retention
  • Experience with cohort analysis and consumer segmentation
  • Strong analytical mindset
  • Cross-functional collaboration skills
  • Experience with loyalty programs
  • Familiarity with tools like Ordergroove, Okendo, and Gorgias
  • Bachelor’s degree in a related field

Benefits

  • Top-notch medical coverage, vision and dental plans
  • 401k with match eligibility
  • Career advancement opportunities
  • Focused learning and development resources
  • Empowering mentorship program
  • Continuous improvement training
  • Community engagement initiatives
The Wonderful Company logo

The Wonderful Company

The Wonderful Company is a successful, fast-growing privately held company with a revenue of $6 billion and a workforce of 10,000 employees worldwide. It encompasses Teleflora, the world's largest flower delivery service, which has been part of the company since 1979. Teleflora operates a nationwide network of over 10,000 member florists, providing hand-arranged and hand-delivered bouquets. The Wonderful Company is deeply committed to corporate social responsibility, investing over $1 billion in environmental sustainability and contributing $65 million annually to charitable initiatives and health programs. The company promotes a diverse and inclusive workforce, offering opportunities for career advancement and a culture of acceptance.

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