Our client is looking for a Head of Marketing with strong growth marketing expertise to drive strategy and lead a cross-functional team of expertise for Cosmetics products.

In Short

Define monthly sales goals and lead the team to optimize for them.
Own monthly forecasting, budgets, and actualization across channels.
Drive optimizations while keeping the CEO informed.
Create customer acquisition cost (CAC) goals for new customer acquisition.
Manage the marketing calendar and content strategy for customer sales growth.
Develop full funnel strategies for awareness, engagement, and sales.
Mentor team and agency partners in various marketing strategies.
Analyze KPIs and present performance insights monthly.
Collaborate with the CEO on long-term goals for market expansion.
Ensure brand consistency across all channels.

Requirements

15+ years in growth or performance marketing leadership.
Strong leadership and prioritization skills.
Hands-on experience with various marketing channels.
Beauty and startup experience is a plus.
Deep industry knowledge of digital marketing.
Proven track record of growing sales for small businesses.
Ability to communicate strategies effectively.
Comfortable with data analysis to drive business growth.

Benefits

Opportunity to lead a dynamic marketing team.
Engagement in strategic decision-making processes.
Potential for significant impact on business growth.
Work in the beauty industry with innovative products.
Collaborate with leadership on long-term goals.

The People Brand

The People Brand is a dynamic marketing agency specializing in driving growth for beauty and cosmetics brands. With a focus on innovative marketing strategies and cross-functional collaboration, the company partners with clients to optimize their marketing efforts across various channels, including digital advertising, social media, and email marketing. The People Brand is dedicated to helping businesses achieve their sales goals through data-driven insights and creative solutions, making it a leader in the beauty marketing space.

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