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Event Marketing Manager - Remote

Posted 2 weeks ago
Marketing
Full Time
NY, USA

Overview

The Event Marketing Manager at Nielsen will strategically lead innovative marketing events and experiential programs, enhancing brand value and driving ROI while fostering employee connections.

In Short

  • Lead the planning and execution of innovative marketing events.
  • Enhance brand value and drive ROI through strategic event management.
  • Shape Nielsen's presence at key industry events.
  • Develop impactful client experiences and internal employee events.
  • Manage complex projects and inspire cross-functional teams.
  • Collaborate with various teams to ensure event success.
  • Define success metrics and analyze event performance data.
  • Build strong relationships with experiential agencies.
  • Proficiency in event technology platforms and CRM.
  • Willingness to travel and work flexible hours.

Requirements

  • 8+ years of event experience focused on B2B experiential marketing.
  • Proven success in high-profile industry events.
  • Experience in managing relationships with event agencies.
  • Strong interpersonal and influencing skills.
  • Ability to manage multiple strategic projects in a fast-paced environment.
  • Proficiency in Google Suite and event technology platforms.
  • Experience with CRM, preferably Salesforce.

Benefits

  • Comprehensive health & wellness plans.
  • 401(k) retirement with company match.
  • Generous paid time off policy.
  • Company-provided car for qualifying employees.
  • Discretionary incentive/bonus eligibility.
The Nielsen Company logo

The Nielsen Company

The Nielsen Company is a global leader in audience measurement, data, and analytics, providing insights into consumer behavior and media consumption. With a mission to enable clients to derive exceptional value from their solutions, Nielsen focuses on building strong relationships with customers, particularly in the digital advertising space. The company offers a comprehensive suite of products and services designed to help clients, including Fortune 500 brands and their agency partners, achieve their strategic goals through actionable insights and data-driven decision-making. Nielsen is committed to fostering a culture of customer success, operational excellence, and continuous improvement, ensuring that clients can effectively navigate the evolving media landscape.

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