Digital Marketing Manager - Remote

Overview

The Digital Marketing Manager at Techo-Bloc will lead the development and execution of high-performing digital marketing strategies aimed at enhancing brand visibility, lead generation, customer acquisition, and revenue growth.

In Short

• Lead comprehensive digital marketing strategies across multiple online channels.
• Conduct market research and competitor analysis.
• Manage digital advertising budgets and optimize campaign spending.
• Audit and update Google Analytics 4 and event tracking.
• Create reports and dashboards to analyze performance.
• Support SEO initiatives and organic growth.
• Collaborate with e-Commerce team for website optimization.
• Serve as a digital subject matter expert across the organization.
• Stay updated on digital trends and best practices.
• Foster a culture of innovation and continuous improvement.

Requirements

• 5+ years of experience in digital marketing roles.
• Expert level use of data analytics tools.
• Strong analytical skills for interpreting complex data sets.
• Proficiency in digital marketing platforms and tools.
• Ability to build a full digital funnel strategy.
• Demonstrated ability to foster innovation.
• Up-to-date knowledge of digital trends and SEO best practices.

Benefits

• Group insurance & RRSP with employer contribution.
• 24/7 telemedicine & Employee Assistance Program (EAP).
• In-house leadership development and coaching.
• Training & Development Programs.
• Considerable referral bonuses.
• Discounts on Techo-Bloc’s products.
• Healthy snack-filled kitchens.
• Techo-Bloc branded swag.
• Free parking.
• Employee Recognition Events.
• English and French courses available as needed.