Remote Otter LogoRemoteOtter

Manager, Digital Marketing - Remote

Posted 5 days ago
Marketing
Full Time
Worldwide

Overview

The Digital Marketing Manager will oversee all digital strategy and execution at the Business Unit level, focusing on driving business growth through comprehensive digital marketing plans.

In Short

  • Lead and manage digital strategy for the Business Unit.
  • Collaborate with cross-functional teams including product, sales, and marketing.
  • Analyze performance metrics and report insights to stakeholders.
  • Achieve digital MQL and pipeline goals aligned with marketing objectives.
  • Optimize website for user experience and conversion rates.
  • Stay updated on digital marketing trends and technologies.
  • Research channel expansion opportunities.
  • Oversee A/B testing strategies for the Business Unit.

Requirements

  • 5+ years of experience in digital marketing for B2B software/technology.
  • Experience with paid and organic digital strategy, especially Google and LinkedIn.
  • Proficient in Salesforce, Google Analytics, Google Ads, and ABM platforms.
  • Strong analytical and data-driven decision-making skills.
  • Experience collaborating with senior leadership.

Benefits

  • Work in a high-energy, high-performance global team.
  • Opportunity for professional growth and development.
  • Inclusive and diverse workplace culture.
insightsoftware logo

insightsoftware

insightsoftware is a global provider of comprehensive solutions tailored for the Office of the CFO, emphasizing the importance of accessible financial data in forming actionable business strategies. The company offers solutions across financial planning and analysis (FP&A), accounting, and operations, transforming team operations and empowering leaders to make timely, informed decisions. By placing data at the core of its operations, insightsoftware enables automated processes, delivers trusted insights, enhances predictability, and boosts productivity.

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