Digital Marketing Manager - Remote

Overview

We are seeking a strategic and detail-oriented Digital Marketing Manager to oversee our Middleby Residential brand websites and Digital Marketing initiatives. This role involves optimizing website performance and managing digital marketing campaigns.

In Short

• Oversee website content, SEO, UX/UI improvements, and performance analytics.
• Improve search rankings and visibility through keyword strategies and paid search campaigns.
• Monitor website traffic, user behavior, and campaign performance using tools like Google Analytics.
• Develop and execute digital marketing strategies, including email marketing and lead nurturing campaigns.
• Work with IT, sales, and product teams to align digital marketing efforts with business goals.
• Ensure engaging and accurate product descriptions, images, and metadata across digital platforms.

Requirements

• Commuting distance to Chicago, Dallas or Irvine as needed for in-person meetings.
• Bachelor’s degree in Marketing, Business, IT or a related field.
• Proven experience in digital marketing, website management, and PIM systems.
• Strong knowledge of SEO, SEM, and digital analytics tools.
• Excellent communication, project management, and writing skills.
• Ability to work independently as well as collaboratively within a team.
• Self-motivated, proactive, and resourceful, with a positive, professional attitude.
• Advanced experience with applications including MS Excel, PIM applications, Hubspot and/or other CRM platforms.

Benefits

• Flexible work from home options.