Digital Marketing Expert - Remote

Overview

The Digital Marketing Expert at Techo-Bloc will lead the development and execution of comprehensive digital marketing strategies to enhance brand visibility, lead generation, and revenue growth.

In Short

• Lead digital marketing strategy development and execution.
• Manage digital advertising budgets and optimize campaign spending.
• Conduct market research and competitor analysis.
• Audit and update Google Analytics 4 and event tracking.
• Create and manage reports to analyze campaign performance.
• Collaborate with e-Commerce team for website optimization.
• Support A/B testing and landing page improvements.
• Serve as a digital subject matter expert across the organization.
• Foster a culture of innovation and continuous improvement.
• Stay updated on digital trends and SEO best practices.

Requirements

• 5+ years of experience in digital marketing.
• Expert in data analytics tools like Google Analytics.
• Strong analytical skills for interpreting data and optimizing campaigns.
• Proficiency in Google Ads, Facebook Ads Manager, SEMrush, etc.
• Ability to build a full digital funnel strategy based on data.
• Knowledge of SEO best practices and analytics platform changes.

Benefits

• Career growth opportunities and recognition.
• Performance-driven rewards and bonuses.
• Group insurance & RRSP with employer contribution.
• 24/7 telemedicine & Employee Assistance Program.
• In-house leadership development and coaching.
• Employee recognition events and perks.