Customer Retention Marketing Manager - Remote

Overview

Blexr is a leading independent digital media and lead-generation company, trusted by the world’s top iGaming operators. Founded in 2008, we specialise in driving high-quality, geo-targeted traffic and connecting players with operators through trusted content and innovative marketing. With over 17 years of experience, millions of qualified leads delivered annually, and a strong portfolio of authority brands, Blexr helps partners grow faster and smarter in competitive markets.

In Short

• The Customer Retention Marketing Manager will own CRM as a core revenue channel.
• Transform CRM into a standalone commercial driver.
• Lead campaign planning, execution, and optimisation across email and lifecycle journeys.
• Design joint partner campaigns and explore new monetisation models.
• Manage a small team and shape CRM strategy.
• Work cross-functionally with commercial, product, and partners.
• Build and optimise campaigns for retention and reactivation.
• Interpret metrics and optimise performance.
• Self-starter mindset with leadership skills.
• Experience in affiliate or digital performance marketing is a plus.

Requirements

• Proven experience in CRM, lifecycle, and email marketing within iGaming.
• Hands-on ability to build and optimise campaigns.
• Proficiency with CRM tools (e.g. Hubspot, Brevo, Customer.io).
• Strong data and analytics skills.
• Commercial acumen for packaging CRM into revenue models.
• Leadership skills with experience managing a small team.
• Ability to work cross-functionally.
• Self-starter mindset.

Benefits

• Salary range: EU €50,000–58,000 / UK £58,000–68,000.
• Quarterly bonus of up to €2,000.
• Remote-first model across UK, Spain, Portugal, and Malta.
• Transparent paybands and career navigation.
• €1,000/year personal development budget.
• €1,000/year wellbeing budget.
• 2 duvet days + birthday leave.
• Enhanced parental leave (26 weeks).
• Private health insurance and pension matching.
• Sabbatical after 5 years.
• Access to coworking spaces and mental health resources.