Customer Marketing Manager (Retention & Expansion) - Remote

Overview

As a Customer Marketing Manager at Assent, you will focus on driving customer retention, expansion, and advocacy in a dynamic B2B SaaS environment, developing and executing personalized lifecycle campaigns and retention programs.

In Short

• Develop and execute high-impact customer marketing programs.
• Own and optimize the customer lifecycle journey.
• Leverage white space analysis for revenue opportunities.
• Design segmented cross-sell and upsell campaigns.
• Collaborate with Sales, Customer Success, and ABM teams.
• Use AI-powered tools for personalized engagement.
• Track and analyze customer marketing KPIs.
• Optimize campaigns through A/B testing and segmentation.
• Work in a hybrid model valuing flexibility and autonomy.
• Join a company committed to customer success and advocacy.

Requirements

• 5+ years of experience in customer marketing or retention marketing.
• Proven success in driving retention and expansion programs.
• Strong analytical skills with data and AI experience.
• Hands-on experience with marketing automation and CRM tools.
• Excellent storytelling and messaging skills.
• Comfortable working cross-functionally in a fast-paced environment.

Benefits

• Opportunity to shape a critical function impacting company growth.
• Collaborative environment valuing innovation and creativity.
• Use cutting-edge AI and automation tools.
• Comprehensive benefits packages and competitive salary.
• Flexible work options and professional development days.