Marketing Analytics & Strategy Manager - Remote

Overview

Tala is on a mission to unleash the economic power of the Global Majority – the 4 billion people overlooked by existing financial systems. We are looking for a Marketing Analytics & Strategy Manager who thrives on solving complex challenges using data-driven insights.

In Short

• Optimize marketing channels and develop frameworks for assessment.
• Lead data analysis for lifecycle marketing campaigns.
• Define measurement strategies for campaign value.
• Set up testing processes for media tactics and audience targeting.
• Conduct segmentation analysis to identify high-value customer groups.
• Synthesize data to form actionable marketing strategies.
• Lead A/B and multivariate testing on campaign elements.
• Analyze user experience across all touchpoints.
• Collaborate with local marketing teams for expansion.

Requirements

• 5+ years of experience in marketing, analytics, or strategy.
• Expertise in marketing analytics tools and optimization methods.
• Strong SQL skills for data querying and analysis.
• Proficient in data visualization tools like Looker or Tableau.
• Comfortable with experimental design and data-driven improvements.
• Strong project management skills.
• Excellent written and verbal communication skills.
• A passion for financial inclusion.

Benefits

• Opportunity to make a meaningful impact.
• Work with a diverse global team.
• Remote-first approach with flexible working conditions.
• Engagement in innovative financial solutions.