Demand Generation Director - Remote

Overview

As the Director of Demand Generation at Sweep, you will be responsible for building and executing a comprehensive demand generation strategy that supports our revenue and growth objectives.

In Short

• Develop and execute a demand generation strategy aligned to company pipeline and growth goals
• Own and optimize paid media channels to drive qualified pipeline
• Manage website optimization efforts to improve conversion rates and lead quality
• Build and scale email nurture and lifecycle programs
• Lead targeted ABM campaigns in partnership with Field Marketing and Sales
• Activate non-traditional channels to tap into new audience segments
• Collaborate with SDRs and sales teams on lead flow and campaign feedback
• Partner with field marketing to integrate campaigns with regional programs
• Manage agencies, contractors, and freelancers for campaign execution
• Own and report on funnel metrics from engagement to revenue

Requirements

• 5-7+ years of experience in B2B SaaS demand generation, growth or digital marketing
• Proven ability to create and scale programs that drive measurable pipeline and revenue
• Expertise in paid media and marketing automation platforms
• Experience leading and coordinating external agencies and freelancers
• Highly analytical with a strong grasp of funnel performance and ROI optimization
• Skilled at partnering cross-functionally with sales and operations teams
• Comfortable in a high-growth, fast-paced environment
• Budget ownership experience

Benefits

• Competitive compensation package including salary and equity components
• Healthcare, dental, and vision benefits
• 401(k) plan with matching contributions
• Flexible paid time off
• Team outings and more!