Senior Growth & Lifecycle Marketing Manager - Remote

Posted 6 days ago

Marketing

Full Time

USA

Growth Marketing

Lifecycle Marketing

Performance Marketing

Customer Retention

Data Analysis

SEO

GEO Growth Strategies

Multi-channel Campaigns

CRM Systems

Automation

Overview

Sweatpals is on a mission to help people build real connections through movement and empower fitness entrepreneurs. As a Senior Growth & Lifecycle Marketing Manager, you will play a pivotal role in developing strategies that drive user engagement and business growth.

In Short

Own the end-to-end growth and lifecycle funnel from first touch to repeat purchase.
Design and execute lifecycle campaigns across various channels.
Build and optimize paid and organic acquisition loops.
Create automated, personalized user journeys.
Lead landing page optimization and experimentation.
Manage SEO and GEO growth strategies.
Analyze performance data to prioritize impactful experiments.
Build internal dashboards for marketing performance.
Manage growth budgets for efficient spending.
Collaborate with leadership on growth strategies.

Requirements

5–8 years of experience in growth or lifecycle marketing.
Proven track record of driving measurable GMV or revenue growth.
Experience running multi-channel campaigns.
Strong understanding of analytics and performance reporting.
Hands-on experience with landing page optimization and SEO.
Familiarity with tools like Customer.io, GA4, and HubSpot.

Benefits

Full medical, dental, and vision insurance.
Flexible PTO and remote-friendly policy.
Monthly fitness & wellness allowance.
Team workouts and IRL events.
Early access to new Sweatpals tools.

Sweatpals

Sweatpals is a dynamic company dedicated to fostering real connections through movement and empowering the next generation of fitness entrepreneurs. Supported by prominent investors like a16z Speedrun and Kevin Hart, Sweatpals connects a vibrant community of fitness enthusiasts, hosts, and gyms through engaging events, memberships, and social features. The company believes in making workouts joyful, social, and inclusive, transforming everyday fitness activities into meaningful experiences. Sweatpals provides local leaders with the tools to grow their fitness communities, enabling them to turn side hustles into thriving businesses. As the company scales, it focuses on growth and lifecycle marketing to create sustainable business impact, ensuring that Sweatpals becomes a habitual part of users' lives.

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