Global CRM Email Marketing Lead - Remote

Overview

The Global CRM Email Marketing Lead at Superfeet will develop and execute a comprehensive CRM Email strategy to drive brand engagement and sales, leveraging customer behavior insights and marketing best practices.

In Short

• Develop and execute CRM Email strategy aligned with business objectives.
• Plan and develop Direct-to-Consumer CRM programs.
• Deliver sales targets for the CRM channel.
• Drive customer retention and lifetime value.
• Analyze program performance and optimize based on results.
• Manage the CRM Email marketing calendar and campaign performance.
• Analyze customer data for trends and opportunities.
• Research email marketing best practices.
• Oversee list management and compliance with regulations.
• Collaborate with cross-functional teams for campaign execution.

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• 5-8 years of experience in CRM Email marketing.
• Experience with email marketing platforms like DotDigital or Klaviyo.
• Strong analytical skills and proficiency in data analysis tools.
• Excellent project management and organizational skills.
• Strong leadership and team management abilities.
• Proven collaboration skills with cross-functional teams.
• Passion for the apparel and footwear industry.

Benefits

• 100% employer-paid medical, dental, vision, and life insurance premiums.
• Paid holidays, vacation, sick leave, and volunteer days.
• Employer-matched 401(k) options.
• $1,000 annual donation to the charity of your choice.
• Free Superfeet insoles for you and your family.