Consumer Lifecycle Marketing Manager - Remote

Overview

As our first Consumer Lifecycle Marketing Manager, you’ll own the end-to-end consumer journey for Link, developing lifecycle campaigns across multiple channels to educate consumers and enhance engagement.

In Short

• Own the consumer journey for Link, developing and optimizing lifecycle campaigns.
• Oversee the consumer engagement platform to personalize communication.
• Analyze consumer behavior to inform lifecycle campaigns.
• Collaborate with cross-functional teams to align marketing initiatives.
• Define metrics to measure the success of marketing efforts.
• Implement A/B testing strategies to improve campaign performance.
• Expand lifecycle channels beyond email to reach a broader audience.
• Oversee technical execution of campaign deployments.

Requirements

• 7+ years working for a technology company.
• 4+ years in a consumer lifecycle marketing role.
• Proficient in marketing automation tools (especially Braze).
• Experience with A/B testing and experimentation.
• Understanding of user research methodologies.

Benefits

• Opportunity to work in a leading financial infrastructure platform.
• Collaborative team environment with cross-functional partnerships.
• Potential for global impact in marketing initiatives.