Associate Director, Lifecycle Marketing - Remote

Overview

As the Associate Director of Student Lifecycle Marketing, you will lead the strategy for engaging and supporting Stepful students from enrollment through certification and job placement, overseeing communication across various channels.

In Short

• Define and lead student engagement strategies.
• Oversee communication via email, SMS, and in-product messaging.
• Build systems for a high-quality student experience.
• Collaborate with multiple teams to align messaging.
• Manage lifecycle messaging to drive engagement and retention.
• Utilize tools like Customer.io to enhance communication flows.
• Prioritize cross-functional requests effectively.
• Focus on data-driven performance improvement.
• Commit to enhancing the student experience.
• Integrate AI into communication workflows.

Requirements

• 8+ years in lifecycle or retention marketing.
• Experience in education, healthcare, or mission-driven businesses.
• Knowledge of designing user journeys.
• Proficiency with marketing tools like Customer.io.
• Data-driven mindset with a track record of improving metrics.
• Experience managing cross-functional teams.
• Commitment to student success.
• Understanding of AI integration in marketing.

Benefits

• Meaningful Equity Stake.
• Subsidized Medical, Dental, and Vision insurance.
• 401(k) plan.
• FSA, HSA, and commuter benefits.
• Open vacation policy with guidance on PTO.
• 15 work-from-anywhere days.
• 10 public holidays observed.