Digital Strategist - Remote

Overview

At our client, we craft custom, data-driven healthcare marketing strategies based on our clients’ unique needs & goals. This personalized marketing allows us to target the right patients at the right time. The client is looking for a smart SEO expert with the mind of a growth marketer to help optimize our growing list of clients' sites and help drive traffic and leads in a HIPAA-compliant way. This position will be responsible for planning, creating, and optimizing pay-per-click (PPC) advertising campaigns. In this role, you should be well-versed in SEM and familiar with SEO best practices. You’ll partner with the COO and Project Managers to execute various strategies to deliver a transformational experience.

In Short

• Drive and execute marketing strategies using the client Hub and other platforms.
• Conduct competitor research for the client and all clients.
• Optimize on-page web content to match searcher intent and improve rankings.
• Perform in-depth keyword research and competitive analysis.
• Conduct technical SEO audits and provide recommendations.
• Strategize on and implement creative link-building opportunities.
• Track, measure, and analyze website performance.
• Prepare monthly reports and strategy recommendations.
• Develop and implement comprehensive PPC strategies.
• Stay up-to-date with the latest industry trends and best practices.

Requirements

• 3+ years of SEO experience.
• Minimum 2+ years of hands-on PPC experience.
• Experience with SEMRush or Ahrefs, Google Analytics/G4, Google Search Console.
• Technical SEO expertise.
• Knowledgeable about HTML and CSS.
• Google Ads Certification.
• Strong copywriting and communication skills.
• Detail-oriented and strong project management abilities.
• Creativity, team player, and willingness to constantly learn and grow.

Benefits

• Paid time off.
• A team that is a true “work family” that has fun together.
• Work from the comfort of your home office part-time or full-time.
• Professional development planning, coaching, and mentoring program.