VP Marketing & GTM Strategy - Remote

Overview

SPREAD is a Berlin-based Industrial AI SaaS company pioneering Engineering Intelligence for complex manufacturing industries. We’ve built the first AI-powered platform that connects fragmented engineering data to create a unified "Product Truth," enabling automotive OEMs, aerospace manufacturers, and defense contractors to trace requirements to field performance, diagnose root causes in minutes (not weeks), and simulate system-level changes before implementation. We’re looking for a VP Marketing & GTM Strategy to drive SPREAD focus areas, clarify how we win in those segments, and which go-to-market motions we scale. You will combine structured problem-solving with hands-on execution to build a marketing engine that reliably generates and progresses a multi-million-euro enterprise pipeline. This is a senior, business-critical role working directly with C-level, owning GTM strategy and the marketing function end-to-end.

In Short

• Define SPREAD’s market narrative, positioning, and target segments.
• Design go-to-market strategies for key industries and accounts.
• Build an integrated marketing engine across thought leadership, ABM, demand, and product marketing.
• Lead and develop a multi-disciplinary marketing & BD team.
• Own the Engineering Intelligence narrative.
• Represent SPREAD at selected industry events.
• Oversee integrated campaigns across content, events, and digital.
• Define the core metrics for marketing effectiveness.
• Hire, coach, and develop a high-performing team.
• Comfortable in a growth-stage environment.

Requirements

• 8–12+ years in B2B software or industrial technology.
• Experience designing or leading GTM strategy.
• Proven track record of working closely with Sales and Product.
• Exposure to technical or engineering-driven products.
• Strong storytelling and communication skills.
• Comfortable with data and metrics.
• Able to move between strategy and hands-on work.
• Skilled at cross-functional collaboration.
• Proven ability to build and lead teams.
• High sense of ownership for business outcomes.

Benefits

• Ownership: You own the outcomes, not just the activity.
• Impact: Your work directly moves revenue and the company's trajectory.
• Learning: Weekly exec team strategy sessions, access to top advisors.
• Flexibility: Remote-friendly, Berlin HQ.