Lifecycle Marketing Manager - Remote

Overview

As a Lifecycle Marketing Manager at Spellbook, you’ll play a key role in driving user engagement, retention, and expansion across our customer base. You’ll develop and execute lifecycle marketing campaigns with a strong focus on increasing net revenue retention and customer activation while contributing to user experience improvements.

In Short

• Design, implement, and optimize lifecycle marketing campaigns.
• Create high-converting, personalized email campaigns.
• Identify customer pain points for onboarding and product experience enhancements.
• Build targeted campaigns to address churn indicators.
• Leverage customer data and analytics for marketing strategy optimization.
• Collaborate with Marketing, Product, Engineering, Sales, and Customer Success teams.

Requirements

• 5+ years of experience in lifecycle or email marketing.
• Proven track record of high-performing email campaigns.
• Strong understanding of customer segmentation and data analysis.
• Ability to manage multiple projects in a fast-paced environment.
• Proactive communication skills for collaboration.
• Excellent copywriting skills.
• Experience with marketing automation and user analytics tools.
• Attention to detail and understanding of visual design.

Benefits

• Flexible, remote work environment.
• Company-paid group benefits and mental health support.
• Generous time off policies.
• Monthly paid meals and wellness allowance.
• Competitive stock option grants.