Senior Product Marketing Manager - Remote

Overview

As a Senior Product Marketing Manager at Spark Advisors, you will lead the full product marketing function, shaping market positioning and go-to-market strategies for innovative healthcare technology aimed at assisting Medicare brokers.

In Short

• Own the product marketing function at Spark Advisors.
• Develop and maintain positioning and messaging for products.
• Lead go-to-market strategy for new product offerings.
• Create content and programs to establish Spark as a tech leader.
• Collaborate with sales and customer success teams.
• Utilize AI tools for research and content creation.
• Drive broker adoption and engagement through marketing strategies.
• Build lifecycle programs for product adoption.
• Conduct market research and maintain competitive intelligence.
• Support sales enablement with effective collateral.

Requirements

• 5–8+ years of product marketing experience in B2B technology.
• Proven track record in go-to-market strategy and execution.
• Strong skills in positioning and messaging.
• Experience in sales enablement and collateral development.
• Ability to learn and adapt quickly to new markets.
• Curiosity and research-driven mindset.
• Cross-functional project management experience.
• Strong writing and content creation skills.
• Proficiency with AI tools.
• Comfortable in a dynamic startup environment.

Benefits

• Equity compensation.
• Comprehensive health care including dental and vision.
• Flexible work location options.
• 401k plan.
• Paid Time Off and holidays.
• Remote Work Stipend.
• Paid Parental Leave.
• Sabbatical after 5 years of employment.
• Wellbeing perks and support programs.