Marketing and Publicity Manager - Adult Non-Fiction - Remote

Overview

Join Sourcebooks as Marketing & Publicity Manager, Adult Nonfiction — Shape Bestsellers, Build Author Brands, and Drive Industry Innovation. Sourcebooks, one of publishing’s most innovative and fastest-growing houses, is seeking a creative and visionary Marketing & Publicity Manager to elevate our Adult Nonfiction team. In this strategic role, you’ll architect high-impact, buzzworthy campaigns for bestselling authors, rising stars, and some of the most compelling voices across memoir, true crime, self-help, cookbooks, and beyond.

In Short

• Award-Winning Culture: Join a team consistently recognized for innovation, growth, and industry leadership.
• High-Visibility Work: Lead headline-making campaigns for major releases and category-defining titles.
• Empowered Growth: Expand your skillset into integrated marketing, publicity, author brand-building, and national media outreach—supported by professional development and mentorship.
• Lead Signature Campaigns: Develop, execute, and measure creative multi-channel marketing & publicity strategies for high-profile and emerging nonfiction titles.
• Drive Discovery: Position titles for maximum impact—from pre-publication buzz to enduring sales—leveraging the full spectrum of media, influencer, digital, and retail channels.
• Partner with Talent: Serve as a strategic advisor to authors, agents, and brand partners; craft authentic pre-order campaigns, street teams, and digital content that grows audiences and deepens engagement.
• Media Excellence: Write and pitch standout press materials; secure national and niche coverage across print, broadcast, podcast, and Substack platforms.
• Event Leadership: Orchestrate author tours, bookstore launches, festival activations, and industry events—amplifying reach and relationships.

Requirements

• Proven Industry Success: 3–6+ years of publishing marketing leadership (agency or in-house), ideally in adult nonfiction, with a track record of breakthrough campaigns and bestselling titles.
• Influence & Innovation: Mastery of influencer, media, and email marketing, plus hands-on experience with paid advertising and digital-first strategies.
• Storytelling Savvy: Exceptional writing, positioning, and brand storytelling skills—able to craft pitches and messaging that command attention and drive action.
• Collaborative Leadership: A natural team player with an entrepreneurial drive, outstanding communication, and the ability to inspire stakeholders at all levels.
• Tech & Tools: Comfortable with Canva, Mailchimp (or equivalents); experience with Cision, Muck Rack, and analytics platforms is a plus.
• Education: BA/BS in Marketing, Communications, English, Publishing, or related field.
• Passion for Connection: Willingness to travel occasionally for major author events, tours, and industry conferences.

Benefits

• Comprehensive benefits program including Medical/Prescription drug insurance, Dental, Vision, Health Care, Dependent Care, Flexible Spending Account, Health Savings Account 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, & generous paid time off.